“The licensee has to pitch to customers like Walmart that would carry this product, but those customers could’ve kept it from consumers. “You would never wait until a show or movie drops to work out a licensing deal,” Ting said. Regardless, Ting argued that those kinds of accidental leaks rarely stopped companies from working out licensing deals well in advance of a project’s release. Favreau claimed he made the request to ensure that fans wouldn’t be spoiled by Baby Yoda’s reveal in the series’ first episode and noted that toy catalogues often ended up spoiling large surprises for other projects. “The Mandalorian” creator Jon Favreau said the initial lack of merchandise was a creative decision and personal request during a November interview. Ting, whose “Go Back to China” is based on her 12-year experience working at her family’s factory, added that Disney would likely go through multiple rounds of product revisions to ensure that high-profile merchandise such as Baby Yoda figures would be well-received before entering mass production, and that would extend the production timeline. Orders would’ve had to be placed in January to March of this year.”Ĭuddle Barn began working on the “Addams Family” license in October 2018, a year before that film released. “If they had planned this out ahead of time, they would have licensed this product around a year ago and orders should’ve been placed to hit shelves by Christmas. “If a show just dropped and Disney realized there is demand, April is quite an aggressive timetable to get things on shelves,” Ting said.
Cuddle Barn has worked with entertainment companies to create licensed products for projects such as the recent “Addams Family” film, and she noted that mass producing such items can be a lengthy process. If Disney wasn’t expecting the widespread demand for Baby Yoda merchandise, that would explain why the plushies and figures won’t be out until 2020, according to Emily Ting, a filmmaker whose family owns Cuddle Barn, a plush producer with a factory in China. Oscars 2023: Best Visual Effects Predictions Quentin Tarantino's Favorite Movies: 49 Films the Director Wants You to See Pedro Pascal Feels Awkward Doing 'The Mandalorian' Voice for Young Fans: 'It Is So Creepy'Įverything Coming to Disney+ in March 2023
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